When we think of the music of the 60’s and 70’s, one name that stands out above the rest is Motown. Founded by Berry Gordy in 1959, Motown Records quickly became a powerhouse in the music industry, revolutionizing the sound of a generation and influencing not only music but also culture, fashion, and even technology.

One of the key factors that set Motown apart from other record labels at the time was its ability to appeal to a wide audience. With artists like The Supremes, Marvin Gaye, and The Temptations on their roster, Motown produced hit after hit that crossed racial barriers and brought people together through music. This was especially important during a time when the civil rights movement was gaining momentum and politicians were using music as a tool to unite people.

Not only did Motown’s music transcend race, but it also had a huge impact on fashion trends of the time. Artists like Diana Ross and Stevie Wonder were not only known for their incredible voices but also for their iconic style. From sequined gowns to sharp suits, Motown artists set trends that are still influencing fashion today.

But perhaps the most lasting influence of Motown can be seen in the technology that was used to create their signature sound. Berry Gordy was an innovator in the recording studio, using techniques like overdubbing and reverb to create a polished sound that set Motown apart from other labels. This attention to detail and dedication to quality is what made Motown records stand out on radio stations across the country.

Overall, the influence of Motown on music of the 60’s and 70’s cannot be overstated. From its ability to bring people together through music to its impact on fashion and technology, Motown revolutionized the sound of a generation and continues to inspire artists today. So next time you hear a classic Motown song on the radio, take a moment to appreciate the legacy of Berry Gordy and his incredible record label.