When we think of the music of the 60’s and 70’s, one genre that immediately comes to mind is Motown. The influence of Motown on music during this time period cannot be overstated. From its catchy melodies to its soulful lyrics, Motown music was a driving force in shaping the culture of the era.

One of the key ways in which Motown influenced music of the 60’s and 70’s was through its innovative sound. Artists like The Supremes, The Temptations, and Marvin Gaye brought a fresh new sound to the airwaves that captivated audiences around the world. With their smooth harmonies and infectious rhythms, Motown artists were able to create music that transcended boundaries and brought people together.

But it wasn’t just the music itself that made Motown so influential. The culture surrounding Motown also played a significant role in shaping the music of the time. Motown artists were known for their impeccable style and fashion sense, which helped to popularize trends like bell-bottoms and afros. Their performances were energetic and captivating, drawing in audiences from all walks of life.

In addition to influencing music and culture, Motown also had an impact on politics during this time period. Many Motown artists used their platform to speak out against social injustices and advocate for change. Songs like Marvin Gaye’s “What’s Going On” addressed important issues like war and poverty, sparking conversations about these topics among listeners.

Furthermore, technology played a crucial role in shaping the sound of Motown music. Advances in recording technology allowed producers like Berry Gordy to experiment with different techniques and create a polished sound that became synonymous with the label. This attention to detail helped to set Motown apart from other record labels at the time.

Overall, the influence of Motown on music of the 60’s and 70’s cannot be denied. From its innovative sound to its impact on culture, politics, fashion, and technology, Motown paved the way for future generations of artists to follow in its footsteps. Its legacy continues to live on today through timeless classics that continue to inspire listeners around the world.